Crowd Analytics Technology Is Growing In Demand Due To Increasing Adoption of IoT and Rise in Use Of Smartphones

 

Crowd Analytics

Crowd Analytics is a technology that uses artificial intelligence techniques to analyze the movement and behavior of a large number of people. This type of analytics can be applied to any location, from retail stores and restaurants to bus stations and stadiums. It also allows businesses to better utilize their spending data.

In the past 10 years, the field of crowd analysis has grown in popularity in various fields. Crowd Analytics has been used by various industries, including retail, transportation, manufacturing, health care, and BFSI. It can give real-time information on crowd size and density, wait times, and crowd mobility. The data can be used for a variety of purposes, such as predicting consumer trends and analyzing natural movement. Moreover, it can help assess the effectiveness of promotions.

The growing need for improving security and evaluating crowd behaviors in real time are the factors driving the demand for Crowd Analytics. Other factors are the increasing number of partnerships and collaborations with key vendors and the rise of smart cities. Moreover, the increase in the number of carriers is also likely to create need for these solutions.

The adoption of IoT is increasing all over the world. These technologies are a key tool for city governments and airports in infrastructure development and administration. Thus, crowd analytics technology is increasing in demand globally.  Along with this, the increase in the number of consumers using smartphones, which can help businesses track spending and increase customer loyalty will create strong demand for crowd analytics. Moreover, advancements in technology have made it possible to use artificial intelligence in crowd analysis. These systems can be deployed both on-premise and cloud. Cloud-based crowd analytics solutions are growing in enterprises due to their cost effectiveness and time-efficient features.

Crowd Analytics solutions can be applied in various public areas, such as airports, bus stations, city malls, and stadiums. These solutions are designed to integrate with other analytical tools. They allow businesses to see real-time data about traffic patterns, crowd flow, and other relevant information. On 5th January 2023, Ouster, Inc., launched Ouster Gemini, a cloud-backed digital LIDAR perception platform for crowd analytics, intelligence transportation, and security systems.

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