India Alcohol Market Continues To Grow Steadily With Increasing Consumption Of Alcoholic Beverages In The Country

 

Alcohol

The law governing alcohol in India differs from state to state. While it is legal to drink alcohol in some states, it is prohibited in others. For example, alcoholic beverages are banned in the Indian states of Bihar, Gujarat, Nagaland, Mizoram, and Lakshadweep. However, the laws for consuming alcohol in other states may vary. For example, in Gujarat, alcohol is illegal, and in Bihar, it is not at all prohibited. According to the Ministry of Food Processing Industries (MDA), India's alcohol consumption is growing at a rapid rate.  Demand for wine and vodka is growing at a fast rate. Moreover, India is now the world's second-largest consumer of whiskey, accounting for 60 percent of the IMFL market.

The most common Alcohol type in india is made from the distillation of the mahua flower, or bassia latifolia. The mahua flower is native to Maharashtra and Madhya Pradesh, but it also grows wild in Chhattisgarh. The alcohol produced by this plant is rich in glucosides, which are precursors to glucose. This is a substance that the body uses for energy. In the north, a drink called handia is a popular alcoholic beverage. It is made from boiled rice and herbal tablets, and is consumed by the indigenous people of Meghalaya, Bihar, Orissa, and Bengal. Some people believe that it is auspicious to drink handia, and offer it to local Gods and sacred powers during festivals. With its health benefits, it is also a traditional Indian drink.

Though Alcohol consumption in India is a common part of Indian social life, it is not without its drawbacks. While the country is home to some of the world's largest alcohol companies, smaller manufacturers are also making a mark in the India alcohol market. Some of these brands have even branched out to make products that are more affordable and more popular with consumers. Despite its massive volume of alcohol sales, India alcohol market is still considered one of the most expensive markets in the world. Recently in January 2021, Japan’s beer maker Kirin Holdings invested US$ 30 million in India beer brand Bira 91, which would be launched in the Japan market before Tokyo Olympics. 

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