Flavored and Functional Water Market to Witness Enhanced Growth in Upcoming Years



Flavored and Functional Water are beverages that contain additional substances such as artificial/natural flavors, minerals, vitamins and sweeteners. Flavored water is a type of purified water with added flavors. It is a combination of minerals water with various fruit juices concentration.

 

The global Flavored and Functional Water Market is estimated to account for US$ 36,708 Mn in terms of value by the end of 2019.

 

Flavored water can be described as purified or mineral water infused with different flavors, fruit extracts, and sweeteners. Functional water is fortified with vitamins, minerals, amino acids, herbal extracts such as licorice extracts and others, in order to make it healthier and for functional benefits such as aiding in improving immune system, lower cholesterol levels, improved digestion, and weight management. Increasing health consciousness as well as increasing consumer awareness of benefits of consumption of vitamins and minerals such as bolstering immune system is driving growth of the global flavored and functional water market.

 

Major growth challenges for the Flavored and Functional Water Market include threat of substitutes and increasing campaign against packaging bottles. Emerging markets such as countries in Asia, Latin America and the Middle East have witnessed rising urbanization and increasing disposable income, which act as an opportunity for the flavored and functional water. Increasing urbanization has increased the awareness levels of the consumer regarding the products that help in their wellbeing.

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